Sales Development Representative (SDR)

Role Summary

The Sales Development Representative is responsible for generating qualified new business opportunities that contribute directly to pipeline growth and revenue. The role sits at the intersection of marketing and sales, converting inbound interest and outbound prospecting into high-quality meetings that progress through the sales cycle.

This position requires disciplined execution, strong commercial judgement, and the ability to engage senior decision-makers through structured, consistent outreach. Success is measured by qualified meetings booked, pipeline generated, and contribution to revenue targets.

The ideal candidate is self-motivated, resilient, and comfortable working to defined performance metrics. They combine high activity levels with thoughtful qualification, strong communication skills, and a proactive approach to continuous improvement. The role is predominantly remote but requires regular time in the office. The ideal candidate will be based in the Liverpool/Manchester area and prepared to make a 2-3 commutes per week. 

Purpose & Responsibilities

The primary purpose of this role is to generate qualified new business opportunities that contribute to pipeline growth and revenue. 

Lead Generation and Qualification

• Generate new business opportunities aligned to the company’s Ideal Customer Profile
• Follow up on marketing events, inbound leads, and activity sequences in a timely manner
• Identify and engage potential customers through calls, emails, and LinkedIn
• Qualify prospects against agreed criteria before progressing to the sales team
• Develop innovative outreach approaches to improve engagement and response rates

Appointment Setting and Pipeline Contribution

• Set qualified f2f meetings and/or calls for the sales team that meet agreed standards
• Track and report progress against individual sales and meeting targets
• Contribute to pipeline growth in line with defined commercial objectives

Collaboration and Strategy

• Work closely with the sales team to align on target accounts and outreach strategy
• Support campaign execution in partnership with marketing

CRM and Reporting

• Use HubSpot to manage leads, tasks, and sales activities
• Ensure all contacts, accounts, and activities are accurately recorded and kept up to date
• Provide regular reports on outreach activity, meetings booked, and pipeline contribution

Market Awareness and Brand Representation

• Maintain up-to-date knowledge of Synyega’s services, content, and value proposition
• Stay informed on market trends, competitors, and industry developments
• Represent the company at networking events and trade shows to build relationships and generate leads

Role Requirements and Qualifications

Experience and Domain Knowledge

• Minimum 3 years’ experience in a sales or business development role
• Experience within IT or technology services, ideally with exposure to ITAM, SAM, FinOps, or GreenOps
• Strong understanding of enterprise sales cycles and B2B prospecting
• Track record of developing messaging and executing outreach campaigns that generate qualified appointments

Skills and Competencies

• Proficiency in CRM systems, ideally HubSpot
• Strong verbal and written communication skills, with the ability to engage senior stakeholders
• Demonstrated ability to qualify opportunities and apply structured sales techniques
• Commercial awareness with the ability to make informed, data-led decisions
• Effective time management and organisational skills, with the ability to prioritise activity against targets

Personal Attributes

• Self-motivated, resilient, and comfortable working to defined performance metrics
• Able to work independently while collaborating effectively with marketing and sales
• Adaptable and able to perform in a fast-paced, evolving environment
• Curious, proactive, and committed to continuous improvement