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Leadership Team

Tony Crawley

Chief Executive Officer

Tony founded Synyega nearly a decade ago, working at the cutting edge of ITAM, FinOps and now GreenOps for the world's largest organisations.  As a trusted advisor on software to national governments and FTSE100 & NASDAQ companies, Tony has advised on the largest migrations across the UK, EU and North America.

Sue Reid

Director

Sue, a founding member of Synyega, is a key figure ensuring our projects and technical expertise thrive by managing the administrative and personnel aspects. With more than a decade of experience in overseeing complex systems and expanding teams, she remains indispensable to operations.

Phil Merson

Head of Corporate

Having built a successful ITAM business which was sold in 2017, Phil has since worked with entrepreneurs in expanding their business and guiding them to sustained growth and profitability.  Joining Synyega in 2022, Phil is now Head of Corporate -  we have seen sustained year on year growth, with exceptional expansion of the business and we look forward to building on this solid foundation.

Stephen Old

Head of FinOps

Stephen, often referred to as SteveO, leads our FinOps and GreenOps practices with nearly a decade in FinOps. He's heavily involved in the FinOps Foundation, a big believer in open learning and contributing to the community. He also hosts a podcast "What's New in Cloud FinOps" and our own "SynyegaTV".

Holly Mascard

Head of ITAM

Head of ITAM at Synyega, Holly leads the ITAM delivery team and ensures that our day to day and month to month outputs delivered to clients are of the highest standard possible. Constantly innovating and looking for ways to improve, for Holly standing still is going backwards.

Andy Pitts

Head of Sales

Andy our Head of Sales, is a prominent figure in the ITAM industry with over a decade of diverse expertise across various disciplines and organizations. His extensive experience, which spans the UK, EU, and beyond, and his focus on our clients and partners care equips him with the insight to solve your IT challenges.

Chris Lewis

Head of Marketing

Heading up our Marketing team, Chris has over 28 years experience in IT and Technology Marketing.  He is responsible for branding, media, analyst and corporate communications, most importantly revenue generation working closely with Sales and practice leadership.