Over the past decade, organisations across Europe and North America have relied on our converged FinOps, ITAM, and GreenOps services. From FTSE100 and NASDAQ enterprises to smaller commercial organisations, central and local government, healthcare providers, and emergency services, our advice is trusted to deliver clarity, control, and impact.
From our early beginnings to becoming a trusted industry leader, our journey has been extraordinary. We’ve always aimed to change the way the IT industry works, believing that independent, unbiased advice on software licensing and cloud services should be standard practice, not the exception.
Every organisation deserves access to guidance that is free from reseller or software vendor influence, helping them achieve true value for money. Take a trip through our history to see where we started, how we’ve grown, and some of the highlights along the way.
Synyega is pleased to announce the appointment of Matt Ward to its leadership team as Client Success Officer.
Synyega formalised a CEO and COO structure, appointing Tony Crawley as CEO and Stephen Old as COO, expanding its leadership team and Advisory Board to support growth and operational excellence.
Synyega is delighted to announce the appointment of Claire Cahoon as Channel Development Manager, strengthening our commitment to building a world-class partner ecosystem for IT Asset Management (ITAM), FinOps, and GreenOps.
Synyega is proud to announce the appointment of Jacques Wiehahn as Head of Tooling & AI Practice, reinforcing our commitment to independent, technology-led innovation across IT Asset Management, FinOps, and GreenOps.
We’re pleased to welcome Matt Halstead to Synyega as our new Lead Software Licensing Consultant, strengthening our growing team with deep, real-world ITAM and SAM leadership experience.
We’re thrilled to welcome Gareth Wort to Synyega - with nearly two decades of experience across IT Asset Management, SaaS and Cloud Optimisation, Gareth brings an exceptional blend of commercial insight, deep technical understanding, and industry credibility.
Erin McClean, Lead Software Licensing Consultant, wins the 2025 award for Consultant of the Year.
Synyega’s growth journey continues as we welcome Elena Booth to our Delivery team as IT Licensing Analyst.
We’re delighted to welcome Michael Andrews to Synyega as our new Lead Project Manager, taking a pivotal role in shaping how we deliver projects across ITAM, FinOps, and GreenOps.
With over a decade of experience in software licensing, FinOps, and IT asset management, Jamie brings a wealth of hands-on expertise to his new role in Delivery.
In her new role, Lauren will collaborate closely with our established FinOps team to drive value for our clients
Synyega becomes a Certified ServiceNow Service Partner, to provide services to ServiceNow customers ensuring they achieve maximum return from their tooling investment.
Legendary tooling consultant Simeon Lloyd has joined us as Lead Consultant Tooling and Data Innovation.
We have more growth news at Synyega – we’re delighted to announce our new Sales Development Representative James Langton.
Synyega's employees continue to rate us as a great place to work and we score 5* on Glassdoor.
Rhys brings with him over a decade in software procurement and services – working across FinOps and ITAM.
Sally will be working with the rest of the delivery team continuing to ensure that our public sector clients are well advised to use their licenses efficiently and effectively.
Anne Marie joins Marketing to help get our message out to as many clients as possible.
Synyega first appears on Gartner's Peer Insights portal with a rating of 5 star from clients.
Kate joins our team in December to further strenghten our Marketing function, develop our platforms & campaigns.
Employees score Synyega 5 Stars in first Indeed listings, a score we still mentain today.
Synyega is awarded a place on the new Crown Commercial Services procurement framework G-Cloud 14 under Lot 3 Cloud Services.
The Synyega team chooses to support the charity Peace & Mind UK which aims to improve the mental health of young people and their families. Find out more here click here.
Synyega updates its branding, collateral and launches a new fully integrated and dynamic website.
Synyega Achieves FinOps Certified Service Provider (FCSP) accreditation with the FinOps Foundation, a new important milestone for Synyega’s FinOps Practice
Today marks a significant milestone for Synyega as we celebrate 9 incredible years of delivering independent ITAM, FinOps, and GreenOps advice to our clients. From our humble beginnings to becoming a trusted leader in the industry, our journey has been nothing short of extraordinary.
New whitepapers, case studies and service collateral is now available though our new website and offline.
Synyega's brand was refreshed in Q1 2024 to modernise and update its image, positioning and messaging.
Our Training Services are launched on Eventbrite, where we are now able to offer the official instructor led FinOps Certified Practitioner training and other ITAM courses.
Awarded single supplier status by Value Match
Synyega are delighted to announce that we are now Patrons of the ITAM Forum which is a non-profit global leader in ITAM.
A groundbreaking new channel that will provide in-depth news, analysis, and insights on IT Asset Management (ITAM), FinOps and Cloud GreenOps.
Rich Gibbons joins Synyega as Head of Market Development & Engagement – ITAM
Established dedicated GreenOps function
Stuart helps build out our new Sales function
Synyega are awarded Training Provider designation by the FinOps Foundation.
To lead our Sales function
ITAM Review – ITAM Partner of the Year for an unprecedented 2nd year running
Joined FinOps Foundation
Established dedicated FinOps function
We continue to expand our industry leading expertise in Cloud Financial Management with the appointment of Stephen Old as the Head of FinOps at Synyega.
Synyega is selected to be one of the first business to take part in the fair employment charter
We are awarded the Cyber Essentials PLUS designation
Wins successful tender to supply services to US Government through the GSA Framework.
We win our first deal for converged ITAM and FinOps services, leading to rapid expansion
Phil joins the team to assist in scaling up Synyega's oparations and help grow our business sustainably.
First certified FinOps Practitioners work with Synyega to further enhance our cloud modelling capabilities
Our team secure yet another award, this time we are the North West FSB 2022 Award winner
Wins ITAM Review – ITAM Partner of the Year for the first time Wins ITAM Review – ITAM Partner of the Year for the first time
Synyega becomes an accredited member of the Livingwage Foundation
Holly joins Synyega to lead our delivery function and build an award winning team of experts.
The owners and staff of Synyega starts to support local charities, including Willow Brook Hospice and Teardrops
Synyega offsets our carbon for the first time working with the Carbon Footprint Standard
Relaunched of Synyega's website in new branding
Synyega gets a major rebrand & a new look logo which we still have today!
SDC Awards – IT Systems managed service provider of the year for our cloud optimisation service
Synyega continues to grow despite the pandemic, securing new business in challenging conditions
Synyega like all other businesses had to deal with the pandemic and ensured our employees were provided with support and flexibility
We sell our first Cloud Optimisation Managed Services to Cental Goverment Department and major bank.
We win our firsty European client offering Dynamic SAM services.
We win our first of our NHS client Brighton University Hospital and also secure wins in the education sector too.
We win our first US clients across Manufacturing, Government and Media industries.
Supporting our continued and growibng business in the Public Sector we are awarded a place on the CCS's G-Cloud 9 framework
A management restructure follows a partner buy out
We win deals with major Police Forces and Security Services clients
First managed service for major Central Government Agency
Synyega's head office established in Birchwood, Warrington
We launch our first website and a new look!
We wins our first ITAM deals in the construction and manufacturing industries
We win major contract to advise a national Government on their Software investments
We provide our first knowledge share on software investments with the US Government
We create and sell our first Cloud Migration Assessment Service, which later becomes one of our core specialisms
Synyega provides first software cost optimisation service for major financial institution
We start working with key VARs and SIs, provides white labelled ITAM services into major clients.
We win our first Advisory service in the Pharmaceutical industry
We wins first of many financial services clients deals!
We win an ITAM Review award for ITAM Implementation of the year, a joint award between Crown Commercial Service and Synyega!
Tony Crawley wins the very first ITAM Review award for ITAM Professional of the Year
We wins our first Public Sector work for ITAM Advisory work
Synyega successfully tenders for G-Cloud 7 as official Government supplier
Synyega is established in July 2015