Blog
06/06/2025
ITAM Predictions 2025 & Beyond
Technology management is rapidly evolving, driven by advancements that demand new tools, metrics, and skills to manage both virtual and physical assets. The shift to the cloud, growing sustainability focus, and rising cyber threats are accelerating the need for functions such as GreenOps, FinOps, and AI automation. Over the next five years, continued transformation will be shaped by business demands and increasing regulatory, environmental, and security pressures.
Rich Gibbons, Synyega’s Head of Industry Intelligence, has compiled a Special Report that outlines the changes that organisations will need to address over the coming months and ensure they are included in the business strategy and roadmap.
Executive Overview:
Seismic Strategic Shifts
Enterprise tech strategy is shifting from fixed, asset-based models to consumption and outcome-driven pricing, led by cloud and AI. ITAM and FinOps must now manage variable costs and focus on business value. As these roles converge, unified governance models are emerging, integrating cost, compliance, and value delivery to achieve a more comprehensive approach. Sustainability is also gaining importance, with GreenOps aligning its financial and environmental goals. Strong governance and high-quality, unified data across hybrid environments are now essential for effective management. Meanwhile, evolving data laws and trade tariffs are reshaping global cloud strategies, requiring more agile sourcing and compliance approaches.
Operational Trends
FinOps is expanding beyond the cloud into SaaS and data centres, helping organisations manage rising app sprawl and compliance risks. Tooling is consolidating, with vendors offering integrated platforms for cost, asset, and license management. Cloud audits are on the rise, particularly in hybrid environments, making license accuracy and audit readiness increasingly critical. Siloed data remains a significant challenge, slowing down decision-making and increasing risk, which drives demand for better integration and data governance. Trade tariffs are prompting hardware repatriation and extended asset lifecycles, with ITAM playing a central role in managing inventory and suppliers. Meanwhile, complex licensing models necessitate closer collaboration among Legal, ITAM, FinOps, and Procurement to prevent hidden costs and audit exposure.
Technology & Workforce Dynamics
Generative AI adoption is maturing, shifting from experimentation to operational focus. Yet, most organisations have not seen widespread impact, prompting ITAM and FinOps teams to assess real usage, costs, and ROI. Executives now demand financial rigour in AI investments, driving the rise of FinOps for AI to manage lifecycle costs and outcomes. Meanwhile, talent shortages across FinOps, ITAM, and GreenOps are deepening, with service providers stepping in to fill gaps. Economic pressures are also putting GreenOps under scrutiny—practitioners must now demonstrate not only carbon savings but also financial and compliance value. Supporting sustainability is becoming a core part of enterprise risk and performance management.
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