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Synyega welcomes Rich Gibbons into its rapidly growing ITAM, FinOps & GreenOps team

Rich Gibbons joins Synyega as Head of Market Development & Engagement – ITAM

Warrington, UK I 20th May 2024 – Synyega the UK’s leading independent privately owned ITAM, FinOps and GreenOps consultancy, today welcomes Rich Gibbons as Head of Market Development and Engagement focusing on ITAM services. Rich will be focused on driving new business opportunities for ITAM Services across the sectors Synyega operates in across the UK, Europe and North America, he will also help develop our growing proposition and further extend our training services.

“We are delighted to welcome Rich into our rapidly growing team of ITAM, FinOps and GreenOps experts” said Tony Crawley, Managing Director and owner of Synyega. “Rich brings with him a wealth of knowledge and expertise in many areas including ITAM, having been Managing Director at the ITAM Review most recently. Rich is well respected in the industry and his passion and enthusiasm will help take Synyega to the next level and drive our ITAM businesses forward”.

Tony continues, “Rich will be able to advise our clients and prospects on best practice and to talk candidly with them about the reality of ITAM industry from Synyega’s position of independence. He will continue to push our fantastic ITAM industry forward beyond the interests of the mega vendors, top 4 consultancies and global resellers”.

“Being truly independent uniquely positions Synyega in our market, I am excited to be joining the growing team during an important stage in its journey. I look forward to collaborating with my new colleagues across the business to help our clients leverage their investments in software and cloud to speed up their innovation and modernisation programmes, based on my past experience as a consultant, trainer, analyst, and many more.” said Rich Gibbons Head of Market Development & Engagement for ITAM services at Synyega.

About Synyega
Synyega are the UK’s leading independent privately owned ITAM, FinOps and GreenOps consultancy, we help our global clients modernise their software and cloud estates for a more sustainable future. We empower our clients to discover, optimise and manage their software and cloud investments, to deliver tangible savings and outcomes, we have helped them save or avoid over £1bln in costs to date.

Our professional and managed services are trusted and relied upon by a wide range of organisations across Europe and North America, from large multinational FTSE100 and NASDAQ enterprises, to smaller commercial organisations and public sector institutions including central and local government, healthcare providers and emergency services.


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